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Hyers and Associates, Inc. Interview

By Interviewer at 11/01/07 12:43

Name of your website?

Hyers and Associates, Inc.

Your name?

Adam H.

Your Location (city, etc)

Columbus

Please give us a short summary of your website?

We offer information on several types of annuity accounts for conservative investors. We provide guaranteed fixed annuity accounts as well as immediate annuity accounts for guaranteed income. Additionally, many investors are attracted to our equity indexed offerings due to their above average returns while not being subject to stock market losses.

What inspired you to launch your own website?

To educate consumers about investment options outside of the traditional brokerage account.

When did you launch your first website, and what was it?

We launched in 2004.

How did you decide on a name for your website?

Using the proprietors names.

What makes it different from other, similar offerings?

We offer useful online presentations for our potential clients. We choose to educate our clients on the intricacies of our offerings.

What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)

To maintain our current strategy of education clients on their investment choices.

If your site got really big, really quickly, would you be able to keep up with the demand?

yes.

What unexpected costs and headaches have you had to deal with?

Learning the ins and outs of SEO.

What has been your biggest challenge?

SEO

What method has been most successful for promoting your website?

Links, links, links

How has running your website differed from your expectations?

A little more work than we anticipated initially.

How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?

3 years and counting

What is your website address?

[404 Check: was link to http:/ / www. ohioinsurplan. com, anchor: Hyers and Associates, Inc.]

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